To Email or Not to Email Credit Union Members

Important Tips on Credit Union Email Marketing

To Email or Not to Email

We already went into some important rules on email marketing in our Email Dos and Don’ts article, but there is always more that can be discussed about this powerful and cost-effective tool for reaching your members with your services and promotions. Email brings up many compliance risks, and so it is something that should be reviewed. So let us help you with knowing when to email or not to email credit union members.

Why should you continue or create an email marketing strategy?

Most consumers prefer email, and so marketing through their preferred media makes sense. Email is also one of the most cost-effective methods to get your message out to the masses. There is also the fact that email is permission-based. This means someone has to approve the emails, or at the very least, they have the ability to stop the emails. Email is also convenient for the consumer as well as the credit union since they can engage with the brand anywhere they go, and very easily.

What should I use email for?

Consumers love promotions and coupons. Who wouldn’t want to save money on a product or service they need or want? This is the same for contests or rewards programs. You can notify your members of news and updates about the credit union, or your products and services. There are many purposes that you can use emails for.

How do I do it?

There are many providers to help in creating your email blasts, and they are very cost-effective. When you are running your email campaigns, it is important to be aware of the pitfalls that could end up costing you, though.

Let’s go over some important rules when emailing your members marketing materials and creative content. Official rules can be found on the FTC website, and are required for email communication from businesses to consumers. The rules are pretty simple, and it is important that you do not try and work around the basic boundaries, as they are there to protect your members – just like you!

Compliance and Permission

Get consent from your members to use their email addresses for e-communication, and let them know that you are using their info for that purpose. Give them the option to “opt-in,” and always offer email updates and newsletters to your members when interacting in-branch, and in your online communities. Don’t miss opportunities to have members go paperless with the latest news your credit union has to offer.

No misleading information

Avoid misleading information, especially in your subject line! You need to be clear about the content of your email. Your members should not think they are opening an email from a known close friend, but a friendly neighborhood credit union with beneficial rates and services! With so many phishing scams and email hacking going on in the digital age, a clear subject line actually increases your chances of getting your email opened and read, whereas misleading subject lines are becoming more of a red flag.

Based on the FTC guidelines the following tips are very important:

1. Don’t use false or misleading header information. Your “From,” “To,” “Reply-To,” and routing information – including the originating domain name and email address – must be accurate and identify the person or business who initiated the message.
2. Don’t use deceptive subject lines. The subject line must accurately reflect the content of the message.
3. Identify the message as an ad. The law gives you a lot of leeway in how to do this, but you must disclose clearly and conspicuously that your message is an advertisement.
4. Tell recipients where you’re located. Your message must include your valid physical postal address. This can be your current street address, a post office box you’ve registered with the U.S. Postal Service, or a private mailbox you’ve registered with a commercial mail receiving agency established under Postal Service regulations.
5. Tell recipients how to opt out of receiving future emails from you. Your message must include a clear and conspicuous explanation of how the recipient can opt out of getting an email from you in the future. Craft the notice in a way that’s easy for an ordinary person to recognize, read, and understand. Creative use of type size, color, and location can improve clarity. Give a return email address or another easy Internet-based way to allow people to communicate their choice to you. You may create a menu to allow a recipient to opt-out of certain types of messages, but you must include the option to stop all commercial messages from you. Make sure your spam filter doesn’t block these opt-out requests.
6. Honor opt-out requests promptly. Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your message. You must honor a recipient’s opt-out request within 10 business days. You can’t charge a fee, require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an internet website as a condition for honoring an opt-out request. Once people have told you they don’t want to receive more messages from you, you can’t sell or transfer their email addresses, even in the form of a mailing list. The only exception is that you may transfer the addresses to a company you’ve hired to help you comply with the CAN-SPAM Act.
7. Monitor what others are doing on your behalf. The law makes it clear that even if you hire another company to handle your email marketing, you can’t contract away your legal responsibility to comply with the law. Both the company whose product is promoted in the message and the company that actually sends the message may be held legally responsible.

It can seem daunting to look at the many things involved in running a legitimate and compliant email marketing strategy. That is why Oak Tree Business Systems, Inc. is here for the credit union community. We are ready to help you strategize and create an awesome email blast campaign that drives your membership numbers and other lending growth numbers. If you have something to add about when and what to email or not to email credit union members, then please let us know on our social media or below.

Contact us today MarketingServices@Oaktreebiz.com or visit our website’s Marketing Services Page to get started.

How are Credit Scores Determined?

How are Credit Scores Determined?

It’s the time of year when credit unions see an increase in consumer lending. Members seek to secure home loans or financing for an automobile. That means two things are necessary. First, you are going to need compliant consumer lending and/or home equity lending forms. Oak Tree has forms to cover all lending and disclosure requirements to fund either loan type. Our home equity and consumer lending packages are customizable and contain all of the disclosure forms necessary to make the process as simple as possible. When your members ask “how are credit scores determined”, you should be prepared for some answers.

Secondly is a discussion about credit scores. They are perhaps the primary determining factor, and a proper understanding now can help your members secure the best financial opportunities later. Credit scores influence interest rates, loan amounts, collateral requirements, and ultimately whether or not to lend money to a borrower. Here is how they are determined:

Types of Credit. This is actually referring to the types of credit already used by a member and generates 10% of a member’s overall credit score. It’s comprehensive too, including things like a consumer’s mortgage, retail accounts, credit cards, and installment loans.

Amount Owed. This comprises 30% of an individual’s credit score. Things included here are items such as the total number of accounts (and their balances), how much of any credit line is used at any given time, and the ratio of installment amounts owed against the amount already paid.

Credit History Length. 15% of a consumer credit score comes from one simple factor: the amount of time an account has been active. Consumers with new accounts indicate more risk since they are considered new to the world of lending.

New Credit. This makes up 10% of an individual’s total score and accounts for how many credit accounts have been recently opened, and the total proportion of those accounts levied against things like recent inquiries, and any positive reestablishment of credit history if payment was a problem in the past.

Of course, anyone’s credit score will change over time, accurately reflecting current financial behavior. Negative information falls off after so many years regarding things like bankruptcy, lawsuits, or judgments. With all of these factors in the mix, it’s highly possible that an individual’s credit score will look different from one month to the next. This is good information to have on hand when it comes time to discuss lending with one of your members. Our lending forms packages can help you facilitate the process of underwriting to make it as simple as possible. The credit conversation, however, is up to you. It might be great to discuss the importance of credit scores beforehand with those members who are interested in consumer credit. News flash, Oak Tree can help you market those potential members. Contact us at MarketingServices@OakTreeBiz.com

This will allow them to make adjustments before they seek funding, and hopefully, improve their credit score. When the time comes for your members to start the process, you will be ready if you are an Oak Tree customer. They will too since you gave them all the information they needed to properly understand their credit score. If you need consumer lending, or home equity lending forms, contact us today. All of our forms are customized to your needs and can integrate with any data processor. We have you covered, so you can work with your members to improve their credit score so they get the best rates and terms available when it is time for them to borrow!

Oak Tree has been helping credit unions with their lending documents for over 37 years now.

Credit Union Email Marketing Do’s and Don’ts

Building a community through digital channels is very powerful in the advancing digital age. Accessibility to your members is easier than ever if you know where to look! As a credit union, it is a responsibility to your members to keep them informed and to promote financial services to qualifying members. Email marketing is a great tool to use when looking for engagement metrics as well as an automated contact channel. Email marketing has the potential to grow your credit union and its services when done well. Here are some tips to up your email marketing game. Check out our credit union email marketing do’s and don’ts.

Do’s: 

1. Be aware of your target audience—Speak the persona that you intend your email to be understood by using certain tones. Focus on your field of membership (FOM strategy). 

2. Define the purpose of your email—Use a good subject line that is most likely to be opened while avoiding spam words and sales-like terms. 

3. Deliver value for the customer—your credit union email should directly convey the value of your services in terms of solution and benefit. Finance literacy is key for your credit union members’ knowledge of what your credit union can offer. 

4. Leverage word of mouth—Use customer reviews and member spotlights as an added signifier of community and trust. Explore credit union referral programs. 

5. Use eye-catching language and UX design—Effective tone and design can make any email stand out! Have a creative team to back up your credit union brand and help your credit union members achieve their credit union lending dreams.

6. Add your headshot/credit union images in the email signature—This personal touch creates a “real person” feel to a bulk/automated email. 

7. Experiment with the call to action and promotions; A/B testing—Try different subject lines and promotions and track what is more successful while growing your email skills. Credit Union

Don’ts: 

1. Use redundant words/technical jargon (unless required)—Everyone favors certain words but no need to show that in an email, expand your vocabulary for your audience. Simplify your message for your members to something that can be understood by many ages and comprehension levels. 

2. Don’t share full blogs on an email—Give your members the option of going to your credit union website to learn more and follow your credit union blog. 

3. Forget personalization—Everyone likes to feel special now and again, include your recipients’ name to take away the “mass email” feeling. 

4. Make the email to long—Keep your email short and concise as to keep the attention and convey your message! 

5. Over promotional—Sales-y speak can often get your email deleted from many an inbox, try and make different connections between consumer needs and helpful service. 

6. Spam filters—Certain terms and titles can put your email directly into a spam folder, make sure you look into current spam indicators. 

7. No option to unsubscribe—Always provide the option to opt-out of receiving emails from your CU. Especially when sending emails about event campaigns. 

8. Not formatting for mobile/devices—Most emails and communication is through mobile devices so make sure to format for this. 

Do you know of any great Credit Union Email Marketing Do’s and Don’ts?

Digital is king and when used wisely can rocket your institution into success as well as grow your digital community! Contact Oak Tree today for a FREE consultation in compliant email marketing campaigns or visit us on our marketing services site. #MarketingTips #CreditUnionMarketing

Lending Checklist for Credit Unions

Lending Checklist for Credit Unions

Have you heard the good news? Credit union lending is on the rise. Starting in 2018, many credit unions outsold banks and it’s still going strong. That’s right. According to the latest Federal Reserve report, credit unions passed banks by securing more loans for credit cards and automobiles. That’s great news! In light of this, we thought it would be a good idea to walk through a lending checklist for credit unions with you. We know you’ll want to position yourself to take advantage of the momentum.

Lending Checklist for Credit Unions

🔲 Awareness.

Are your members aware of the different types of loans you offer? Each member has the potential to become a new loan customer. Make sure your staff is in tune with as many members as possible. Being aware of their financial situations will let you know which loan products to offer. Also, make sure you pitch mobile loan application processes, too. This may encourage shy members to initiate a loan, especially if they are unsure of their credit. They can always come in later to finish.

🔲 Forms.

Make sure you are using compliant forms. The National Credit Union Administration (NCUA) nor The Consumer Financial Protection Bureau (CFPB) take compliance lightly, and neither do we. We offer great consumer forms, as well as forms for home equity lending. We work hard to make sure our forms are compliant and accessible. Each package has several different delivery methods and will easily integrate with your data processor. The backbone of good lending is compliance. We have you covered there.

🔲 Marketing.

Do you have campaigns ready for each season? Do you know when to offer home equity products and when to pitch automobile loans? We have a fully-staffed marketing department that is ready to help you craft a targeted campaign that will deliver results. One phone call is all it takes to get started.

🔲 Member Checklist.

Leave it to us to have a checklist within an article about that very thing. Your staff also needs one for members, though. Nothing is more frustrating to a member than talking with a loan processor who is unprepared. Make sure your specialists have a reference list of specific items they will need from your member, according to which product they are applying for. Also, make sure to keep all necessary forms on hand in one easy-to-find place, so that starting the underwriting process is a breeze. 

Tick off the items on this checklist to prepare for the lending momentum heading your way. The ball is already in motion. To paraphrase a quote from one popular television show, “Spring is Coming.” Consumers will spend through spring and summer. There are several major holidays tucked in there, after all. Positioning yourself now will allow you to ride the wave later. Help your members’ accounts stay on a happy note. Do that, and their attitude towards your credit union will be the same!

Credit Union ComSec

Confidentiality, Communications Security and Other Issues That Put Sensitive Info at Risk

Credit Union Communication Security

Communications Security, also known as ComSec is the protocols put in place to secure the communications and data of an organization. Credit Unions handle tons of personal data, millions to billions of assets, and must comply with an ever-evolving and changing regulatory landscape — so credit union ComSec is a concern for all credit unions.

The digital age grows stronger every day, and with innovation comes breaches and security threats testing the boundaries and strength of each new step forward. With the growth in technology and widespread information sharing, financial institutions need to keep up with the movement and continuously be aware of the current security state. Gone are the days when safes and locks kept the gold in one place, and physical evidence was needed to prove identity. 

As a primary institution, members rely on credit unions to protect their valuable assets from the growing dangers of identity theft, breaches, fraud, etc. … This protection begins in-branch with tightening operations to a lock and key level, starting with security protocols and placing restrictions on documents and member information so that it is not treated like an old newspaper. We can’t forget about moments like Wendy’s data breach.

We do not realize how accessible internal and personal information is to inside and outside threats. A simple document may contain valuable information like birth dates, social security numbers, maiden names, etc. – and the disposal and treatment of this common document are treated as such. Placing disposal protocol on information-sensitive documents protects your FI and your members.

In today’s society, a released phone number can create months of spam calls and even fraudulent phishing scams to individuals. Even basic member information can be used against them in the wrong hands, and it is the responsibility of your credit union to create a safe storage space for their assets, both monetary and identity.

Credit Union Employee ComSec

Building on a more secure physical workspace starts at the employee realm. Have organized workspaces, and keep documents in the right place for certain needs. A messy desk can turn into a quick toss of member-sensitive documents for the purpose of clearing space. Organizational systems create a sense of order and security for employees and members.

Creating a hierarchy of accessibility can be a spearheaded plan for identity protection. Not all of your credit union employees need access to member information and documents containing it. Continuing the organization into tasks – the credit union employees that complete tasks using certain documentation are the only people who need access to those documents. This creates a lowered risk of lost documents and the spread of information.

Beyond the physical branch, accessibility restriction for digital systems is of utmost importance. So many attacks are digital, and it is important to keep system data fully secured and protected. Always keep devices and applications password protected with unique and varied passwords — Check in with core processor vendors and data linking companies to ensure security integrity.

Above all, the best way to protect your members is by helping them to protect themselves. Distribute fraud security tips with new accounts as well as reminder emails to update your members about current scams and threats. This effort not only protects your members but also builds trust and loyalty between members and FI.

Oak Tree offers compliant solutions to data linking for complaint lending and works with every data processor for smooth and simple integration. We also offer marketing services to help your credit union reach your members and share fraud security tips, tricks, and event updates. Contact us today to learn more.

Connect with Your CU Demographic

CU Marketing Corner

Connect with Your CU Demographics

It’s no secret that the best way to keep business consistent is to be in touch with your demographics. Today, that means connecting with Millennials by creating a sense of community. They have an estimated $200 billion purchasing power, and as such, they cannot be ignored. Most brands don’t want to ignore them but struggle with ways to connect. Companies find it hard to create meaningful relationships with Millennials. Part of the reason is that they thrive in the space we call social media. And while most businesses use it for marketing, Millennials use it to connect. You need to, as well. Follow the tips below to make your tweets and status updates more relevant and engaging. Here are a few important ways to connect with your CU demographic.

1. Be open and take a stand. 

This is perhaps the first rule when dealing with Millennials. They love transparency and authenticity. It makes your brand more human and strips away some of the inherent skepticism the group is known for. Since most brands use social media for the promotion of products and services, there is a tendency for Millennials to discount them as being dishonest or purely out for profit. When you allow yourself to be a bit more transparent, it speaks to your ability to be vulnerable. That will build trust among youth.

2. Make sure your brand is positive. 

Millennials need to have a very upbeat, exceptional experience with your brand. This means staff and employees need to be friendly (and they probably already are). Yet, on social media make sure your posts carry the same tone. Millennials are known for sharing their online experiences with friends, which translates into more potential members for you, as long as you maintain an upbeat, positive environment.

3. Put the focus on the friend factor. 

People buy, simply because they trust the person selling. Remember, people don’t buy from a brand; they make a purchase from an individual. Therefore, try to find a new influencer who has had a positive experience with credit unions, and mention them in an update, tweet, or Instagram post. It’s a great way to spread authority and connect with a group of people who are known to be skeptical by nature. Employing an authentic influencer strategy will elevate your social media marketing.

4. Use video the right way. 

Over the past few years, video content has been on the rise. The fact that Millennials love it has given headway to popular platforms, like Vine. You have to pay attention, though. While YouTube is known for producing quick 3 to 5 minute videos, Vine clips are typically six-second bites. They are easily digestible, and therefore must be content-rich. Make sure the videos you post employ the same tactics. Make sure they are relevant to Millennials, and you greatly increase the chances of your content getting shared widely.

5. Understand future expectations. 

It’s important to keep in mind that sooner, rather than later, Millennials will be part of the business decision-makers that run our world. It’s important to understand that what is now seen as a commodity, will become an expectation. Brand connections and seamless digital interactions will be expectations, rather than nutrients or fads. This could have a huge potential for business, but the implication here is to keep you on your toes so you don’t get left behind the curve. It’s all about creating a very personal experience for a younger generation. Our membership application package is perfect for beginning their relationship with you. We even have Spanish forms available. Our compliant, fillable forms are another way we help you stay connected with this demographic. They allow you to conduct business at a high rate of speed and speak to your understanding of the need for technology to keep transactions fluid. The moral of the story is: if you want to make an impact on a $200 billion market, you have to know how to speak the language and speak it well.

Chat with us for help increasing your credit union demographics by using Oak Tree forms or our marketing services. We know how to connect with the credit union demographic.

What a CU Needs to Stay Compliant

While credit union compliance may have been under the radar just a decade ago, a recession, global pandemic, and going digital have all contributed to a multitude of new regulations and an emphasis on compliance. So let us look at what a CU needs to stay compliant because you need to keep your credit union compliant.

Utilizing a proactive mindset can prevent costly compliance litigation and fines. We have assembled a checklist to help you assess your CU’s compliance strengths and risks.

Regulations

It’s important to stay diligent. Implementing a plan to stay compliant is necessary to fulfill CU strategies for growth and longevity.

Regulatory agencies such as NCUA, Federal Reserve, Federal Financial Institutions Examination Council (FFIEC), and Consumer Financial Protection Bureau provide updated information on laws and compliance.

1.Study past and current trends.

Use the facts you have and projected trends to create a plan of action.

2.Execute a plan.

Create detailed reports, update budgets, and keep staff trained and informed on any changes.

3.Audit yourself.

As regulations change, so should your products and processes. Continuously think about how you can improve and decrease any weaknesses.

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Good Partners

Networking with other credit unions to talk about compliance is important not only for your branch but CUs as a whole. By finding out how others view compliance issues and how they have resolved those same issues can save you from future costly mistakes. What a CU needs to stay compliant sometimes is a good partner to watch their back.

Plus, if you place importance on forming a network of CU executives, you will have someone to call. Picking up the phone is much easier than taking a deep dive into compliance blogs or manuals that might not even fully answer your specific question.

Once you foster a friendship with several local or regional CUs, consider forming a committee that focuses on compliance. That way when any regulatory changes are introduced, you can talk about them as a committee and forward that information to everyone involved. This collaboration is a hallmark of the CU world, an advantage over most banks that prefer to keep a corporate distance.

For example, Washington State Employees Credit Union (WSECU) organized a consumer protection compliance committee back in 2014 in response to the Dodd-Frank mortgage rules and state examinations. As CUs need to conform to a growing list of regulations, the committee provides oversight and guidance to the CU’s management of compliance.

Tools

The Federal Financial Institutions Examination Council (FFIEC) provides three compliance resources that are worth adding to your toolbox. These free resources are a great addition to your current setup and can fill gaps when your budget is minimal for data compliance. What a CU needs to stay compliant is the proper tools.

FFIEC Information Technology Examination Handbook

The FFIEC IT Exam Handbook is the main guide used to assess compliance by auditors. Although it offers an outline for audits, it does not include everything. An auditor may suggest changes that aren’t included in the handbook.

FFIEC IT Exam Handbook includes information on the following topics:

• • Allocating staff and technology to information technology
• •Organizing an established information security culture within your CU
• •Defining risk identification processes
• • Risk monitoring and reporting
• •Consistent security operations

FFIEC Cybersecurity Assessment Tool (CAT)

Credit unions have access to the Automated Cybersecurity Examination Tool (ACET) which is based on the CAT. The ACET provides easy-to-interpret results that are easy to implement. This is an improvement over a standard PDF.

CIS Controls® (CIS)

For cyber-attack prevention, this free tool is a great addition to credit union cybersecurity programs, whether you build your own or use a third-party solution.

Online Security

Members of credit unions switch from traditional banks to experience an increase in personalized customer service, security, and trust. Online security is a key component of trust as members continue to lean toward digital products and processes.

As part of maintaining compliance, security monitoring is key in protecting your members’ information. By consistently following these three steps you can prevent future cyber-attacks.

1. Find Your weaknesses

Consistently check for weaknesses in your CU’s security monitoring. It is impossible to efficiently monitor your credit union logs manually. Using a security operations center (SOC) can provide cybersecurity 24/7.

2. Create a Plan

Once you start using a SOC, single out your vulnerabilities to see which ones need attention.

3. Fix Vulnerabilities

IT teams can benefit from a patch management system to fix vulnerabilities and keep them from creating a larger issue. This system saves man-hours by removing the task of manually determining which issues need a patch.

The Cloud

Cloud security is used by 75% of credit unions. The protocol of cloud security compared with traditional methods is virtually the same.

Involve Your Members

Keeping your members educated about their overall cybersecurity can help decrease cyber-attacks and even fraud. Over 80% of hacking-related breaches are due to weak or stolen passwords.

Simply adding password requirements to member accounts like character length, a mixture of both lowercase and uppercase letters, numbers, and special characters will help protect sensitive member information. You can also add multi-factor authentication as an additional layer of online protection.

ADA

Website and mobile apps should be secure, and also follow the Americans with Disabilities Act (ADA) guidelines.

Choose a web developer or ADA agency to audit your site to ensure that you are compliant on all devices including desktops, tablets, and mobile phones. They can also check to see if your site is accessible through text readers and audio scanners.

Post-Coronavirus World

As credit unions have catered to their members during coronavirus in the form of pandemic-specific products and processes, this new way of doing business has opened up a whole new set of regulatory changes and compliance issues.

New trends, such as digital notary signings, have changed the way credit unions complete the loan process. CUs also had to put a priority on the government-issued SBA Paycheck Protection Program to fully serve its members struggling to fund their small businesses during the pandemic. With the increase in remote member transactions, it’s important to protect members against fraud not only during the coronavirus but post COVID-19 as well.

The silver lining from coronavirus is the opportunity to test remote work among credit union employees and digital products and services for CU members. As credit unions set future risks, goals, and marketing strategies, compliance is at the forefront of success. All of these changes required swift compliance action from training, to sensitive advertising content, as well as reforming loan processes.

As the global pandemic continues to shape member preferences toward digital, it’s a great time for CUs to re-think strategies regarding member engagement and how that affects their brick and mortar world.

Avoid excess anxiety about compliance by networking with other CUs, taking advantage of free resources, and investing in online tools that will keep your CU compliant and your members’ information secure.

How Charity Helps Your Credit Union

There is no question that donating and being active in the community helps brand awareness and image. In the case of credit unions, it goes deeper than that since institutions are heavily centered on members. This is why it is important to maintain a positive presence in the community. Considering a majority of your members make up that population and have come to expect nothing but the best. There are articles helping spread the word on how charities help your credit union and it makes great press!

Being active with your community and your members takes on many different forms. We see credit unions do anything from present checks to organizations, sponsor events, have fundraisers, and even donate to their members directly through contests and giveaways. Simply being aware of community events and causes is a great way to start planning a charity campaign. Take notice of the types of activities your members are involved with and develop ways to cater to them. There is no shortage of ways to show you care about your community and it is all up to your institution to find a way to do so.

With that being said, your efforts do not go unnoticed. Your members appreciate being taken care of and your community will see the benefits of your support. After all, the whole point of doing charitable work is to create a better environment and to help people. Show them what the credit union difference is, and remind them of why they chose to bank with a credit union in the first place. Also, when you create a positive image for your credit union it opens the door for other opportunities. Not only do you get the satisfaction of doing something positive, but you also get the added benefit of people wanting to share your kind actions. This can develop into a great marketing strategy for social media platforms and other outlets.

Even Credit Union Vendors Participate

At Oak Tree, we encourage your credit union to give back as much as they can to help maintain a positive image and to keep members happy. We love to see the awesome things going on in the credit union community every day and are always looking for a feel-good story. We love acts of charity so much that we write about them in our weekly Humanitarian Highlight blogs on our website. Check them out to see all of the great things happening in the credit union world, and hopefully, we can feature you next!

Speaking of charity and the credit union community, we also wanted to remind you how this weekend begins the SacTown Virtual Run for 2021, a great cause to help the Children’s Miracle Network of Hospitals.

If you have questions about any of our products, feel free to send us a message at ClientServices@oaktreebiz.com.

CU Events Roundup Mar 26, 2021

Welcome to this week’s CU Events Roundup for Mar. 26, 2021, where we will look at the Credit Union community and bring up some of the events we see going on. Oak Tree loves keeping tabs and participating in these credit union events.

We are hopefully on the tail end of this pandemic that has disrupted so much, including the events that we often participate in for our industry. We know that there are some “LIVE” events coming up soon, as well as at least one Virtual/Live event. Stay tuned on those and more. Let’s look at CU Events Roundup Mar 26, 2021.

This Past Week

CUNA Marketing & Business Development Council Virtual Conference

This past week was the big Marketing and Business Development Council Conference put on by CUNA. They held 13 sessions over three days to help their council members. If you were a part of it, let us know how it went!

NAFCU Virtual Regulatory Compliance School

NAFCU Virtual Regulatory Compliance School is wrapping up today and that means there are a bunch of upcoming Compliance Officers in the credit union field. I hope they all know how much Oak Tree puts importance on compliance for credit unions!

Next Week’s Events

We saw online at 10times that NACUSO Network Conference was supposed to take place at the end of March, but it looks like they rescheduled this for a live event in November. So who is ready to go to Las Vegas in November? We might have to check this event out!

Coming Soon

School of Business Lending™ II: Financial Analysis and Diagnostic Assessment put on CUES next week, it will be virtual.

The Ohio Credit Union League usually has their inVest48 event around this time, but don’t worry — we saw they have it in May this year!

Speaking of events moving to later in the year, we saw that the NCPCU is doing their Strategy Summit in October this year.

That will do it for CU Events Roundup Mar 26, 2021.

We hope you like this feature and we look forward to seeing how it can grow moving forward. If your credit union, credit union league, or credit union chapter has a big event coming up — drop us a comment or hit us up on social media.

CU Events Roundup Mar 19, 2021

CU Events Roundup

Welcome to this week’s CU Events Roundup for Mar. 19, 2021, where we will look at the Credit Union community and bring up some of the events we see going on. We love keeping tabs and participating in these credit union events. CU Events Roundup Mar 19, 2021.

We are hopefully on the tail end of this pandemic that has disrupted so much, including the events that we often participate in for our industry.

Louisiana’s Credit Union Connect

An annual event we like to keep up on and try to help out is the Credit Union Connect put on by the Louisiana Credit Union League and it is often around this time. Turns out it has been canceled for 2021, but we look forward to its return in 2022!

Check out their site for other upcoming events, though — including their 2021 Louisiana GAC.

This Past Week’s Events

There were a lot of roundtable discussions and annual meetings, so we can’t keep track of them all — but feel free to let us know how your Credit Union’s Annual Meeting or event went in the comments or our social media. We love engaging with credit unions!

Did you see that the NAFCU held their Annual Regulatory Compliance School event as a virtual event, did you participate?

Not exactly “credit union” related, but how was your St. Patrick’s Day? Did your credit union do anything special?

Next Week’s Events

Next week it looks like there will be the CUNA Marketing & Business Development Council as a Virtual Conference, will you be participating? You know how much Oak Tree values marketing, and we know your credit union will only see its membership rosters grow with the right credit union marketing and the best credit union forms!

Coming Soon

Houston’s Credit Unions will soon be hosting their March Chapter Meeting, are you attending?

That does it for CU Events Roundup on Mar 19, 2021. We hope you like this feature and we look forward to seeing how it can grow moving forward. If your credit union, credit union league, or credit union chapter has a big event coming up — drop us a comment or hit us up on social media.

Don’t Get Left Behind in 2021

Have you and your #CUteam reflected back on the year 2020? If so, are you pleased with your marketing efforts and ROI? Or, is there room for improvement? If you’re like us, you know there is always room for improvement! When it comes to marketing, there is also room for innovation and creativity as to how you will get your credit union’s message and services out to your current and potential members. Don’t get left behind in 2021!

Innovation is what marketing thrives on and within the credit union industry, you and your team have ample resources to ensure that your strategy for the remainder of the year, will be successful. Oak Tree is here to guide you and your CU on how to be innovative and remain ahead of the game. When it comes to the financial industry, it is hard to be “unique.” With your competitors offering relatively similar products and services, standing out can be challenging. The following tips and suggestions can help your CU marketing team gain some leverage in an attempt to stand out from the rest.

Going mobile with your financial product marketing initiatives

You may have noticed, with the year we had in 2020, digital marketing is where the future of marketing will continue to go, and where your CU should focus its efforts. Going mobile with your CUs products and services while offering your members a seamless digital experience is where your CU can stand out. Doing business on the go is what your users are accustomed to, in fact, new research has found that we’re spending five hours a day on mobile devices, and 90 percent of our mobile time is spent using native apps. This means any marketing plans for your CU must include a heavy focus on mobile marketing, by ensuring there is a CTA (call to action), making sure any sign-up forms are short and easy to complete, and you have a solid and easy-to-read design layout. Your mobile marketing is about acquiring engagement and getting your brand out there. Making a sale is just the cherry on top.

Creating educational content

Creating educational content that revolves around your products and services will be very beneficial for your current and potential members. Making the content clear and easy to understand, for someone who may not have prior knowledge about finances should be your CU’s first step. According to a recent study, 45% of Millennials want financial products and services that help them with their budgets. Furnishing something that could assist users with budget-related issues that lead to solutions would set your CU apart from others, as well. Setting up a chatbot on your site that is available 24/7 to your users will also put you ahead of the curve while taking care of your members at the same time. People want instant answers and useful information, and you can give it to them!

Humanize your credit union through social media

As mentioned, social media and digital marketing are where your CUs efforts should lie. Credit unions are built on the relationships they have with their members and their ties within the communities they serve. Showcasing all the good your credit union does on your social media channels is a great marketing tool. Social media can provide a perfect medium to show the community that your CU is trustworthy, and it is a great way to humanize your credit union’s brand. Allowing your credit union to open up on social media also gives you an advantage if any negative feedback comes in, you can be sure to be on top of it. Connecting with the community bolsters your brand and tells your credit union’s story that could otherwise be left untold!

Don’t get left behind in 2021, Oak Tree can help your credit union lock down your 2021 marketing strategy, and we have all the best tools to help you analyze, plan, and optimize while bringing that strategy to life. Contact us for a free consultation!

New Year, New Trends

2020 was quite a year, right? So many changes presented themselves and we all had to learn what it truly means to be resilient. Credit unions everywhere faced new challenges and had to quickly adapt and think fast when it came to helping their members. Not only that but the way we market had to also take a quick turn to all digital platforms. In this marketing corner, we will discuss what your credit union can expect when it comes to marketing and best practices in 2021. It’s a new year and so new trends come into play.

BE TRULY ADAPTABLE. As we all saw, things can quickly change at the drop of a hat. While in the marketing profession, most of us are used to things changing quickly, and we must continue to prepare in advance. This means, don’t just wait until something falls in your lap before addressing the situation. Go looking for the disruptions! By doing that, you can ensure your team and CU can be actively prepared for anything in the foreseeable future. We all know that marketing means always adapting – and with the year we had, going into 2021 – just remember to continuously listen to your members and keep an open line of communication.

TAKE ON DIGITAL TRANSFORMATION. If 2020 gave us an insight into the future, it’s that we must be pushing for digital. According to Global Marketing Alliance, in 2020, investments in paid, owned, and earned digital channels now account for almost 80% of multichannel budgets, with digital advertising and search advertising taking nearly a quarter (22%), with social marketing (11.3%) and website (10.4%) topping the list. The change we are seeing when it comes to going digital is something that is likely to be permanent going forward. If your CU is not on all the possible digital channels, you are missing an opportunity to reach your members and potential members.

INCORPORATE OLD WAYS. While the New Year starts to unwind, some of our old values and ways of doing things will eventually return. Being able to incorporate old marketing tools with new and digital ones will be very beneficial for your CU. The future of marketing will fall within traditional and new, and effective ways of marketing. While some of your members may be ready to return to doing business in-branch, a lot of members will still be wary of doing so for some time to come. Being able to accommodate all members is what will make your CU stand out from the rest. Giving members the relationship that comes with banking with a CU through digital platforms is not always easy, but hopefully, with a good marketing team to back you up, it’s possible! The new normal for CU’s will be taking on a balance of both marketing worlds.

While there are sure to be other trends that may be predictable or unpredictable once we arrive in 2021, one thing that will always remain the same is Oak Tree’s ability to be there for your CU! With over 37 years of experience in the credit union industry, we can help make sure your CU’s marketing goals are being reached and you are staying ahead of the race. Our marketing services department is standing by to answer any questions you may have! If you would like more information about our custom marketing services, feel free to chat with us at MarketingServices@OakTreeBiz.com. 

ITIN Lending & Compliance

Cutting Through the Fog

In a Credit Union Times Expert Opinion Column, “ITIN Lending & Compliance: Cutting Through the Fog,” Oak Tree`s CEO talks about ITIN lending, and how it represents growth opportunities for credit unions. Here is an excerpt from the article about ITIN Lending & Compliance:

” ITIN lending represents a solid marketing demographic for credit unions. Is your credit union taking full advantage of it? If not, you should be. Here’s why. The Filene Research Institute recently concluded its incubator loan project in December 2017, with ITIN lending being the most popular segment of the experiment.

The program introduced the following five loan packages to immigrants/minorities:

• Automobile refinance loans
• QCash small-dollar loans
• Micro-finance small business loans (community-based)
• Payday payoff installment loans
• ITIN lending

To make these loans possible, credit unions used targeted data mining and alternative relationship factors in addition to credit scores, alternative data, and ITIN numbers rather than Social Security numbers as a basis for identification. And while this segment does carry risk, it can be measured. Plus, the numbers speak for themselves.”

To continue reading about ITIN Lending & Compliance, head over to Credit Union Times website HERE.

Oak Tree has been a leading provider of credit union forms and disclosures for over 37 years. Contact us for information regarding our forms or marketing services.

Taking that Extra Step

Humanitarian Highlight 10/8/2020 | Taking that Extra Step

Humanitarian Highlight 10/8/2020

Welcome back, credit union family! How has everyone’s week been going so far? In today’s #HumanitarianHighlight we mentioned a few credit unions that took that extra stride in making sure the members of their community feel safe and heard. If you know of a credit union that has positively impacted their community, tag us and let us know so we can give them a shoutout! Taking that extra step isn’t hard, especially when you have humanitarians ready to help.

American Heritage Credit Union

Helping creating a #CUdifference, American Heritage CU raised $8,338 AND donated 2,284 books from their Books For Kids program!

Want to become a Book Buddy? Call their branch 215.969.0777 for more information!

Wright-Patt Credit Union

WOW! Wright-Patt Credit Union’s Sunshine Community Fund raised well over $260,000 from October 2019 to June 2020!

“An $80,000 check was presented to each of their most recent Sunshine Community Champions – Dayton Children’s Hospital and Rebuilding Together Dayton. The remaining $100,000 will go back into the Fund to help support additional community efforts throughout the year. Since 2013, the Sunshine Community Fund has contributed over $2 million to local nonprofit organizations.  WPCU held a virtual check presentation to celebrate this milestone while maintaining safe social distancing.

‘Throughout the COVID-19 pandemic, WPCU has been working hard to help our members and the communities we serve to build strength,’ said Tracy A. Szarzi-Fors, Wright-Patt Credit Union’s Vice President of Marketing and Business Development. ‘We’re proud to continue supporting local nonprofits that make such a big impact in people’s lives like Dayton Children’s Hospital and Rebuilding Together Dayton.’” Wright-Patt Credit Union

Click HERE to read more!

Great Northwest Federal Credit Union

From the hiatus of the pandemic, a ton of events and meetups had to be canceled due to health reasons. At the end of July, Relay for Life of Grays Harbor hosted a drive-thru event, and with such a generous credit union, Great Northwest FCU participated and donated $5,600!

Georgia United Credit Union

During one of the random acts of kindness stops, Georgia United CU delivered snacks to the faculty and staff from the University of North Georgia!

TwinStar Credit Union

Nothing is ever going to get in the way of this crew! TwinStar CU’s Relay For Life Committee is not letting COVID get in the way of helping out their community. Even with the pandemic, the committee raised an astounding amount of $15,657 to be donated to Relay For Life of Thurston County!

Click HERE to read about their virtual events!

Click HERE to learn about Relay For Life!

Del-One Federal Credit Union

Continuing to show their #CUdifference, this year Del-One FCU donated to 37 organizations while also celebrating 60 years of service!

Click HERE to see what types of positive deeds Del-One FCU has been involved in the past.

Frontwave Credit Union

Let’s give a big round of applause to Frontwave CU for being honored with 6 MAC Awards for excellence in marketing from the Marketing Association of Credit Unions.

“‘It’s an honor to be recognized among our peers who all do such incredible work in the industry. Frontwave has made great strides with our new brand and elevating market awareness, affinity, member loyalty, and penetration in a highly competitive market,’ said Todd Kern, Chief Marketing Officer for Frontwave Credit Union.” CUtoday

CU Forward Day 2020

The annual celebration is happening on Monday, October 12, 2020!

What is CU Forward Day about? This is a statewide day for all Minnesota credit unions to help spread kindness throughout their communities.

“Last year, a total of 58 credit unions and organizations dedicated over 20,000 hours of service to the community as a collective whole with 4,000+ volunteers. The concept spread outside of Minnesota across our nation, as well, with the Illinois Credit Union League launching CU Kind Day, a credit union-driven kindness day, and Mississippi credit unions piloting a giveback day through their young professional’s group, LEAD.” Minnesota Credit Union Network

Click HERE to learn more!

Thank you for reading this Humanitarian Highlight! Please check out last week’s post, and please do not hesitate to contact us with any questions about our products & services through our email or by phone (800) 537-9598, especially if your credit union needs the best lending documents!

New Blessings

Humanitarian Highlight 10/1/20

Humanitarian Highlight 10/1/20 | New Blessings

Happy October everyone and happy Humanitarian Highlight day! It is always a pleasure to shine the spotlight on some amazing credit unions that are doing incredible acts of kindness for their communities. These new blessings are going to help build some great communities!

This week we also wanted to bring awareness to this year’s CU FORWARD Day, an annual celebration of credit unions spreading kindness! This Minnesota event is held annually and is a statewide initiative of credit union employees, members, and partners coming together to volunteer with local organizations, and generally give a huge “thank you” to the people who deserve it most. Minnesota’s Credit Unions will hold its CU FORWARD Day on Monday, October 14! For more information, make sure to click HERE and tune in for more!

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First Trust Credit Union

This year, First Trust Credit Union distributed a total of $8,630 in scholarships to eight local high school students. “What’s very exciting about our scholarship program is that we offer scholarships to both students pursuing typical four-year degrees, and also students pursuing associates degrees, certificates, and apprenticeships,” said Dorene Martinson, Marketing Director for First Trust Credit Union.

Navy Federal Credit Union

Navy Federal Credit Union employee volunteers collected and donated various school supplies to Sherwood Elementary School during their annual Sponsor a Teacher drive in Pensacola on Friday, August 21, 2020.

Blackhawk Community Credit Union 

Blackhawk Community Credit Union donated $250,000 to a local free clinic despite the credit union’s recent financial retrenchment. The money will be used to buy a building or property to establish a new health care center for HealthNet.

Travis Credit Union

In the wake of the LNU Lightning Complex Fires, the Travis Credit Union Foundation has started accepting donations to address urgent needs. The donations will provide financial assistance for victims, firefighters, and communities that have been impacted by the fires. They also serve to provide funding for anyone in need of food, shelter, clothing, and money for necessities. TCU will cover all administrative costs, so 100 percent of donations will go toward supporting recovery efforts.

Christian Community Credit Union

Christian Community Credit Union donated $10,000 to International Ministries’ (IM) relief effort in response to the devastating massive explosion in Beirut, Lebanon. IM has global servants serving in the area who can offer immediate help to those affected by the blast.

Rogue Credit Union

The Oregon legislature recently approved $35 million to provide one-time payments of $500 to Oregonians who were financially impacted by the coronavirus. The $35 million in funding is being distributed by specific credit unions across the state. In southern Oregon, the Medford-based Rogue Credit Union has offered to provide any assistance needed. Thank You, Rogue CU!

Calhoun Liberty Employees Credit Union

With school starting back up again, the Calhoun Liberty Employees CU put together goody bags for teachers and staff at all the Liberty County and Calhoun County schools. They also took the liberty of going around and delivering them all!

Thank you for reading this Humanitarian Highlight! Please check out last week’s post, and please do not hesitate to contact us with any questions about our products & services through our email or by phone (800) 537-9598, especially if your credit union needs the best lending documents!

Community Charity Campaign Success

PRESS RELEASE Oak Tree Business Systems, Inc. teamed up with local charities, including the OC Foodbank and the 2020 Community Cup Charity, to give back to the surrounding communities. Credit unions, employees, members, families, and friends were asked to help us in this fight against hunger. Community Charity Campaign Success!

With community support, Oak Tree Business Systems, Inc. donated more than 100 pounds of food and over $300 in online donations to the OC Foodbank. We thank Capstone Federal Credit Union and The Irvine Company for their support.

“The OC Food Bank works with nearly 400 local charities, soup kitchens, and community organizations to end hunger and malnutrition. CAPOC personnel distributes over 23,000 food boxes each month at 55 distribution sites in Orange, Los Angeles, and Riverside Counties. The program provides nutritional assistance to relieve situations of emergency and distress through the provision of food to the poor.”

About Oak Tree Business Systems, Inc.

Now celebrating over 37 years of experience in the Credit Union Industry, Oak Tree is a leading provider of compliant lending documents and forms for credit unions. We provide all types of forms (in all formats), data linking services, training, compliance support, legal opinion letters, marketing services, Spanish forms, preprinted brochures, and documents, as well as web-based forms.

For more information on Oak Tree Business Systems, Inc. please visit the Community Charity Campaign page.

(note: this is an older blog entry and has been edited since originally posted. Community Charity Campaign Success!)

Community Charity Campaign

Helpful Humanitarians | Credit Union partner

Helpful Humanitarians

PRESS RELEASE Oak Tree Business Systems, Inc. is teaming up with local charities, including the OC Foodbank and the 2020 Community Cup Charity, to give back to the surrounding communities. We are asking credit unions, employees, members, families, and friends to help us in this fight against hunger. To join our team, please email us; the deadline to sign up is Aug. 28. The project will run from Aug. 1–Sep. 11, and those who wish to participate will be asked to leave out marked bins at their branches to collect donations. (Note: this community charity campaign is now over)

This is a great opportunity for your credit union and credit union family to get involved and help those in your community even further, virtually and physically during COVID-19.

“The OC Food Bank works with nearly 400 local charities, soup kitchens, and community organizations to end hunger and malnutrition. CAPOC personnel distributes over 23,000 food boxes each month at 55 distribution sites in Orange, Los Angeles, and Riverside Counties. The program provides nutritional assistance to relieve situations of emergency and distress through the provision of food to the poor.”

About Oak Tree Business Systems, Inc.

Now celebrating over 37 years of experience in the Credit Union Industry, Oak Tree is a leading provider of compliant lending documents and forms for credit unions. We provide all types of forms (in all formats), data linking services, training, compliance support, legal opinion letters, marketing services, Spanish forms, preprinted brochures, and documents, as well as web-based forms.

(note: this is an older blog entry and has been edited since originally posted. The community charity campaign is now complete to great success!)

Dealing with Bad Reviews for SEO

CU Marketing Corner

The classic saying, “Any press is good press” continues to become more and more false with the reliance on online reviews to influence patrons. With the emergence of more and more review sites, blogs, comment sections, etc., it is impossible to ignore online opinions when considering SEO and potential members. There is no easy answer to dealing with bad reviews for SEO or even at all, but let’s delve in a bit more on this contentious subject.

There are great benefits of reading reviews as a consumer. One can learn from real experience by verified customers about what to expect. The ultimate negative for businesses comes with the misuse of internet speech to express anger, which unfortunately occurs more often than good experience reviews (without review incentive). Sadly, oftentimes complaint is stronger than praise.

No review, comment, or reference should go unnoticed. It’s imperative to engage your community both good and bad, though negative reviews from upset consumers take a bit more delicacy to turn things around in your favor. Bad reviews affect your SEO, online reputation, and ultimate conversion.

So now what to do with bad reviews?

1. Don’t let a review sit idle and forgotten. It will show a sort of admission of guilt and poor care and trust within your business.
2. Good-will gestures: Make some suggestions on how your institution can make it right without encouraging a “cry for treats” mentality.
3. Be honest, polite, and attentive. Your tone should be of utmost service: apologetic and true to brand voice.
4. Multiple modes of contact: respond directly and offline. This allows open communication with opportunities for public display as well as private interaction.

Oak Tree’s marketing team can be your SEO partner in combatting the ups and downs of online communities. Contact us today for a free consultation!  #creditunionmarketing

Credit Union Financial Fables

Credit Union Financial Fables

CU Marketing Corner

Once Upon a CU: Members and Financial Fables. Every credit union is unique in ways that are generically defined by its FOM. Unfortunately, the basic facts and figures that define membership eligibility do not convey the magical community and beneficial services that can entice potential members to grow your financial realm. Building a narrative can change the imagery of facts and figures into metaphorical flowers and fairies. Tell a tale about your Credit Union Financial Fables today!

Here are a few steps to get story-telling:

Step 1: Create Your Timely Stories

Your credit union has a rich history, a thriving present, and a limitless future. Before you continue to step two, take time to consider the special traits and qualities that made your institution what it is today and consider the possibilities of how it can connect to the bright future of your community. Take into account what makes your community special and identify connections in order to tell a story that you’re membership will want to engage in and pass on.

Step 2: Define Your Characters

A credit union’s members keep its story alive through the generations, they could/should be the hero/heroines of your Credit union story and their financial journey provides the parts of your narrative.

The antagonist (i.e. financial illiteracies, empty retirement funds, upcoming tuitions) will vary but is a strong tool in conveying a meaningful message for your credit union. Your credit union is the slew of story aspects that create a happy ending for your protagonist members.

Step 3: Give Your Story to Your Members

Even though your narrative is so masterfully written it should be in the general curriculum along Homer’s, Odyssey was told through a sort of ‘banana-phone/campfire flare that depended upon the storyteller until someone decided it best to write it out.

Let your members have the story to tell and participate in. It may provide insight into characteristics that your credit union didn’t realize or will shift importance on dramatic aspects of the narrative.

Oak Tree Business Systems Inc.’s team of creators and marketing specialists can help you write out your story and build a strategy to get your pages read by potential members. Contact marketing services to discuss our marketing packages today by emailing marketingservices@oaktreebiz.com.